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Mental models are simple expressions of complex processes or relationships.

Mental models serve as powerful tools for product managers, helping them navigate complex decisions and understand user behavior. These frameworks provide structured ways of thinking about problems and solutions in product development.
Breaking down complex problems into their most basic elements allows product managers to build solutions from the ground up. This approach helps avoid assumptions and leads to more innovative solutions.
Understanding that users 'hire' products to do specific jobs helps focus development on real user needs rather than feature lists. This mental model transforms how we think about product value and user motivation.
Recognizing how products become more valuable as more people use them influences product strategy and growth planning. This model is crucial for understanding platform dynamics and ecosystem development.
Mental models provide product managers with powerful tools for decision-making and problem-solving. By applying these frameworks thoughtfully, PMs can build better products and create more value for users.